Texting Etiquette for Businesses: Dos and Don’ts You Need to Know
Business texting has become a critical tool for customer communication. It’s quick, convenient, and direct. But just because texting is casual doesn’t mean businesses can afford to be sloppy with it. Poor texting etiquette can damage relationships, make your business appear unprofessional, or even drive customers away. So, how do you ensure your business texts hit […]
Why Customers Prefer Texting Over Calling (And How to Make It Work for You)
Let’s be honest—when was the last time you were excited to pick up a phone call from an unknown number? For most of us, the answer is probably “never.” Customers today overwhelmingly prefer texting over calling, and it’s not just a trend; it’s a shift in how we communicate. A recent survey by Zipwhip found that […]