Digital marketing, rule of 7, social media marketing, content marketing, email marketing, mobile marketing, video marketing.
Rule of 7: How Social Media Crushes Old School Marketing Digital MarketingWhat is Digital Marketing? The term Digital Marketing has been becoming increasingly popular in recent years, and any business that isn’t taking advantage of it is missing out on an enormous opportunity. Digital Marketing is the practice of leveraging digital technologies to acquire and engage with customers online. It involves the use of a variety of channels such as search engines, social media, email, and websites to bring customers to your website or mobile app, capture their information, and develop and nurture relationships with them that will result in sales, leads, and referrals. The Rule of 7 in Digital Marketing If you’ve been in the marketing world for awhile, you’ve probably heard of the Rule of 7. It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is for them to make the decision to buy a product or service. Digital marketing is no different. It’s been found that it takes up to seven touch points for a potential customer to convert into a sale. What does this mean for digital marketing? It means that you need to have multiple channels of communication with your potential customers in order to stay top-of-mind and remain competitive. You need to be able to reach them through multiple channels, such as email, social media, text messaging, and more. The channels you choose to use in your digital marketing campaign should depend on your market, what kind of message you want to communicate, and how you want to reach your audience. Some popular digital marketing channels include: Search Engine Optimization: SEO is a key channel for digital marketing, as it helps to increase the visibility of a website or business in search engine results. Optimizing content and increasing backlinks to your website, blog, and other content can help to improve organic search engine rankings, leading to more organic website traffic. Social Media Marketing: Social media is perhaps the most powerful approach to digital marketing, as it allows you to reach and engage with potential and existing customers in real-time. Utilizing platforms such as Facebook, Twitter, Instagram, and LinkedIn allows you to share content, promotions, and other advertisements to an engaged online audience. Content Marketing: Content marketing includes creating and sharing content that is both valuable and relevant to your audience.It includes everything from blog posts, ebooks, videos, and articles, to webinars, podcasts, infographics, and more. Content marketing can help to build relationships with customers, increase brand awareness, and drive more conversions. Email Marketing: Email is a key component of digital marketing, as it allows you to communicate with potential and existing customers in a personalized and cost-effective way. Through email campaigns, businesses can distribute newsletters, product and service promotions, sales announcements, and more, directly to their subscribers. Mobile Marketing: As more people are using their mobile devices to access websites and content, it’s important to utilize mobile marketing channels, such as SMS/Text Messages, Mobile Apps, and Push Notifications. By leveraging these channels, businesses can reach their users directly on their mobile devices, allowing them to reach their target audiences quickly and conveniently. Video Marketing: Video marketing has become increasingly popular for digital marketing, as it allows businesses to communicate their message in an interesting, engaging manner. Utilizing platforms like YouTube and Vimeo, businesses can share videos to showcase their products and services and to increase customer engagement. With the rise of digital marketing, it’s important for businesses to utilize these channels to create content, engage potential and existing customers, and increase their visibility online. By implementing the Rule of 7, businesses can create an effective digital marketing campaign that will result in increased website traffic, leads, sales, and brand recognition.